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user experience

Encompasses all aspects of a digital product that users experience directly—and perceive, learn, and use—including its form, behavior, and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users’ experience of a product.—Pabini Gabriel-Petit

user experience design

User experience design takes a holistic, multidisciplinary approach to the design of user interfaces for digital products. It integrates interaction design, industrial design, information architecture, visual interface design, user assistance design, and user-centered design, ensuring coherence and consistency across all of these design dimensions. User experience design defines a products form, behavior, and content.—Pabini Gabriel-Petit

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Aesthetic Usability
Seeing is believing, and what our eyes see immediately tells us if we either like or dislike what they are receiving.

Aesthetic usability is a quality that arguably Apple have made very much part of their product offering. Consider their most successful devices, (iMac,iPod and iPhone) and there is an immediate attraction to getting to know the product, even before you really know what it can do.

The Evolution of Digital Strategy

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“You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.”—Paul Watzlawick’s First Axiom of Communication
Apple have told me – “We know what people want, they don’t know what they want”.

It is easy to miss something that you’re not looking for.

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